All proceeds from our CHARITY WRISTIES will go towards our local breast cancer charities.

Meet Sheila Attari from SheBird apparel

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.

Truth is, I often chose my outfit based on the bra I felt like wearing on a particular day. None of the available bra options worked for me: underwire bras dug in, sports bras over-compressed and adorable bralettes lacked support!!

One morning I finally thought “OMG there has to be a better way!” And that’s when it occurred to me there must be other people who are struggling like me, and that I should and could solve this problem. Why not build a super comfortable, truly supportive bra into modern wardrobe staples to make getting dressed and looking stylish SIMPLE!

So, more than 2 years later with the help of an all-female team, including designer Susie Mecklenburg of Fabletics and Bravo’s “Launch my Line”, we just launched our first two styles in October.

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