So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Truth is, I often chose my outfit based on the bra I felt like wearing on a particular day. None of the available bra options worked for me: underwire bras dug in, sports bras over-compressed and adorable bralettes lacked support!!
One morning I finally thought “OMG there has to be a better way!” And that’s when it occurred to me there must be other people who are struggling like me, and that I should and could solve this problem. Why not build a super comfortable, truly supportive bra into modern wardrobe staples to make getting dressed and looking stylish SIMPLE!
So, more than 2 years later with the help of an all-female team, including designer Susie Mecklenburg of Fabletics and Bravo’s “Launch my Line”, we just launched our first two styles in October.